How wide is a signal?
Every signal has skirts that never quite stop. How wide it is therefore depends on where you cut. The occupied bandwidth is the range holding 99 % of the power, with half a percent left outside on each side. For interference on the adjacent channel the width at โ40 or โ60 dB tells you more: that is where it is decided whether someone 1 kHz away still hears your signal.
AM and SSB
AM puts the audio frequency left and right of the carrier, so the signal is twice as wide as the highest audio frequency, 5.4 kHz for 2.7 kHz. At 100 % modulation with one tone, 2/3 of the power sits in the carrier, which carries no information. Above 100 % the envelope breaks off: the transmitter goes quiet for a moment, and every break creates skirts far beside the channel. SSB drops the carrier and one sideband and gets by with the plain audio bandwidth.
FM
With FM the frequency is shifted and the envelope stays constant. The spectrum has lines spaced at the audio frequency, their heights follow the Bessel functions of the modulation index ฮฒ = deviation / audio frequency. At ฮฒ = 2.405 the carrier disappears completely, which is how you set the deviation by ear. Carson's rule of thumb for the bandwidth: 2 ยท (deviation + highest audio frequency). With 2.5 kHz deviation and a 3 kHz tone that is 11 kHz, which fits the 12.5 kHz channel spacing.
CW and key clicks
CW switches the carrier on and off. At 25 WpM a dot lasts 48 ms, and around 104 Hz of bandwidth would be needed. If the transmitter switches hard, in less than a microsecond, the spectrum at โ60 dB reaches about 6.6 kHz: those are the key clicks that crackle on the adjacent channel. A cosine edge with 5 ms rise time brings the width at โ60 dB down to about 440 Hz, with 1 ms it is 1.3 kHz, with 10 ms 250 Hz. Gaussian and cosine edges are close together, a straight ramp has kinks and reaches further.
When the PA limits
The nicest edge is no help if the PA is overdriven afterwards. It cuts off the top, and the round edge turns back into a corner. With 6 dB too much drive into a hard-limiting stage, the width at โ60 dB goes from about 440 Hz to about 890 Hz. With SSB it is the same: two tones through a softly saturating PA give mixing products 25 dB below the tones at full drive, 3 dB back โ35 dB, 6 dB back โ46 dB, 10 dB back โ62 dB. That is the splatter your neighbour hears. To measure what a PA puts out on the harmonics, use Measure harmonics.
FSK
RTTY at 45.45 Bd and 170 Hz shift needs about 250 Hz according to the ITU formula B + 2.4 ยท deviation. If the phase jumps at every change, the signal gets much wider: at โ40 dB about 1600 Hz instead of 650 Hz with continuous phase. That is why good transmitters generate FSK with continuous phase.